Fitbit has announced a landmark collaboration with Singapore’s Health Promotion Board (HPB) in partnership of the government agency’s Live Healthy SG initiative.
In this partnership, Fitbit will deliver free Fitbit Inspire fitness trackers for S$10 a month for a year’s subscription to the company’s premium health and fitness coaching service.
The HPB has had partnered with several wearables brands for previous iterations for its health initiatives, including local wearable tech firm Actxa for its National Steps Challenge. The project had aimed to encourage citizen-participants to stay active by rewarding sustained physical activity proxied by step count with vouchers and the like.
Live Healthy SG will commence late October, and will give HPB the opportunity via user opt-in to collect data to enhance and individualise health services and prompts for participants. This promises to further revolutionise Singapore’s healthcare system that is already regarded as one of the best in the world.
With ever-rising life expectancies in Singapore, the island-stand experiences an aging population which is at higher risk of heart disease and chronic ailments. Fitbit has acknowledged as much, also calling to attention conditions like hypertension, type 2 diabetes and cancer.
As Fitbit’s first “major integration” into a national public health programme, the company will take the HPB’s initiatives to a whole new level by providing individualised, 1:1 “health advice and nudges” to enable participants to “take control of their own health”. Fitbit expects to reach up to a million participants and to “affect behavioural change” with artificial intelligence.
Singaporeans will have the opportunity to pre-register for Live Healthy SG from mid-September prior to the official launch from late October 2019. Participants who commit to a year of S$10 Fitbit Premium coaching and health service will receive a Fitbit Inspire HR at no additional cost.