Apparently due for a commercial release in time for the holidays, the Moto 360 copycat remains shrouded in mystery as far as internals go.
With around 13,000 employees (and growing), a strong presence in 400 retail stores worldwide and 4,000 wholesale locations, as well as net sales of $3.5 billion and $500 million+ operating income in fiscal 2014, you shouldn’t be surprised clothing and accessories designer Fossil is looking to branch out.
As a manufacturer of both affordable and luxury traditional wristwatches, the Texas-based company sees intelligent wearable devices as the next logical step in its evolution, joining Intel on a Qualcomm-opposing Android Wear path.
This isn’t exactly news, as Fossil confessed to the product diversification efforts almost a year ago for the first time. What took them so long to demonstrate a nearly finished albeit as-yet unnamed gadget at IDF 2015?
We’ll likely never know, nor do we care if the new smartwatch shall help Google better fend off the Apple Watch. Unfortunately, strictly from a visual standpoint, Fossil’s rookie eerily resembles Motorola’s Moto 360 veteran. Down to the flat tire, we’re afraid, i.e. the black bar between the round screen and silver casing.
An optional gold finish, plus your choice of leather or metal bands should provide a certain degree of customization. Not unlike the Moto 360, available in half a dozen different configurations nowadays starting at $150.
What’s interesting, and perhaps more newsworthy than the Android Wear-running, Intel CPU-packing Fossil watch, is the fashion outfit reportedly plans to release two extra gizmos this year. One is a “connected bracelet” (read basic activity tracker), and the other a non-Android “connected watch”, so essentially, a cross between a fitness band and fancy smartwatch.
Let’s hear more about that latter product the next time you decide to build yourself some buzz, okay, Fossil?