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‘Flat’ HTC One M9 sales reportedly lead to component order cutbacks

If the Samsung Galaxy S6 and S6 Edge are hurting, then the One M9 can’t be impressing with its stellar box-office form either.

HTC One M9

We were wondering just when reports of lower-than-expected new HTC flagship sales would start gaining traction. After all, the only way the underwhelming M9 could have met, let alone exceeded expectations was if its Taiwan-based creators set their hopes remarkably close to the ground.

Which doesn’t sound like HTC’s style, even in times of great distress and miserable financial form. How miserable? According to Digitimes, things are so bad already for the two-toned aluminum unibody phone that HTC was forced to reduce orders for “related parts and components” by “as much as 30%.”

30 percent! Ouch, that has to hurt, particularly with Samsung in the process of ramping up GS6 Edge production by up to 150 percent. And they still say the “next big thing(s)” were outpaced to 10 million unit shipments by both the Galaxy S5 and S4.

One M9

Back to HTC, supply chain sources tell Digitimes entry-level to mid-range sales aren’t picking up either due to “strong competition” from China’s low-cost army, comprised of Xiaomi, Huawei, Vivo, Oppo, Lenovo and Coolpad.

Bottom line, the One M9 architects are caught between a rock and a hard place, and their only shot at a saving grace and Phoenix-like comeback might be the Quad HD M9+. Do we hear international spread? Massive standard M9 discounts, perhaps? Something dramatic must go down, and it has to happen soon.

Of course, if all this chatter proves legit, which is never a guarantee with hit-and-miss gossip disseminator Digitimes.

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