We reckoned that it was only a matter of time before the world’s most popular Fitness Tracking company, Fitbit, launched a smartwatch, and here it is – the Fitbit Ionic. The fitness brand also took the opportunity to launch its first wireless headphones, the Fitbit Flyer, upgraded to the Fitbit Aria 2 Wi-Fi Smart Scale and debut a new premium guidance and coaching paid offering.
The Fitbit Blaze is a very decent activity tracking watch that looks great and can be customised with a huge range of straps and accessories. The one thing it’s not, however, is a smartwatch. This is where the new Iconic comes in, combining sports sensors such as Fitbit’s new SpO2 sensor with improved GPS and heart rate sensors to create deeper health insights. The Ionic is also fully water resistant up to 50 metres, and as a smartwatch comes with Fitbit Pay contactless payments, 2.5GB music storage, smart notifications and apps from Fitbit’s App Gallery.
Yes, taking a leaf out of the Apple’s Watch OS playbook Fitbit have created their own smartwatch OS API and SDK (this may explain why Fitbit bought out Pebble and hired some of their software engineers last year) and on launch the Ionic there’s dozens available – not only Fitbit’s own FitStar Yoga but many of the big fitness apps such as Strava, MyFitnessPal, MapMyRun, RunKeeper, Endomondo as well as health, entertainment and wellness apps.
The Fitbit Ionic has up to 4-days of battery charge and will be available on Fitbit.com and select online retailers for SGD$458.00 beginning October 2017, including Challenger, Harvey Norman, Best Denki, Courts, Astrosports and Metro. It is available in three stylish color combinations inspired by elevating everyday neutrals that fit seamlessly into your life: silver gray tracker and clasp with blue gray band, smoke gray tracker and clasp with charcoal band, or burnt orange tracker and clasp with slate blue band.
Classic accessories in blue gray with silver gray buckle, charcoal with smoke gray buckle, and slate blue with burnt orange buckle – SGD$49.90
Two-toned breathable Sport Band accessories in blue gray and black and charcoal, or cobalt and lime – SGD$49.90
Hand-crafted and perforated Horween leather accessories in cognac and midnight blue – SGD$99.90
The Fitbit Flyer is the company’s first wireless headphones for fitness and combines powerful audio with a durable, sweatproof design and customizable fit. The first wireless headphones to incorporate cutting-edge technology from Waves MaxxAudio, Flyer delivers two sound profiles so you can personalize your listening experience. The Flyer not only seamlessly connects to the Iconic smartwatch and can not only deliver your favourite music but also Audio Coaching session via the new FitbitCoach app on the smartwatch. Available in lunar grey or nightfall blue, the Flyer will be available on 30th August at Firbit.com and select online retailers for SGD$198.00. From October 2017 the Flyer will be available at major retailers such as Challenger, Harvey Norman and Best Denki.
New Premium Guidance and Coaching Offering
Fitbit’s new premium guidance and coaching paid offering is designed to analyze your Fitbit data and activity level to deliver a custom curriculum of workouts, programs, content and other tools tailored to your specific goals.
The first tools to launch with this offering include a new Fitbit Coach app, which rebrands the current Fitstar Personal Trainer app and combines its popular dynamic video workouts with new Audio Coaching sessions, expert-designed to help you increase endurance, speed and form.
Fitbit is also introducing Guided Health Programs, which provide step-by-step guidance, personalized insights, educational tools and rewards to influence positive behavior change and health outcomes.
The new coaching services will launch with the Fitbit Coach personal training app, available on Android, iOS, and Windows devices from October 2017 with introductory pricing of USD$7.99 per month or USD$39.99 per year. Audio Coaching will be available on Fitbit Ionic in 2018. The first Guided Health Programs will be available this winter in the “Coach” section of the Fitbit app.
Fitbit Aria 2 Wi-Fi Smart Scale
Fitbit Aria 2 Wi-Fi Smart Scale is reengineered for improved accuracy and easy setup via your smartphone’s Bluetooth connection, helping you track and understand your body composition including weight, body fat percentage, lean mass and BMI. By syncing your data from Aria 2 with the Fitbit app, you can see all of your stats in one place making it easier to track your progress and get results.
Fitbit Aria 2 will be available in black and white on Fitbit.com and select online retailers for S$198.00 from October. Aria 2 will be available in stores including Challenger, Harvey Norman and Best Denki.