Mark Zuckerberg has recently announced one more change in the way more than 2 billion of its users interact with its platform. With allegations of Fake News and other inappropriate content on Facebook’s News Feed, Zuckerberg had taken earlier steps toward limiting content users see on their feed, prioritising information from one’s friends and family over news and marketing. This was done with the intent of providing users with “high quality, trusted news”. In a recent announcement, ” news from local sources” will be granted preferential access to your news feed, in a move that would improve “civic engagement” and “turn down the temperature on the more divisive issues and instead focus on concrete local issues”.
Firm amongst the ranks of the social media censorship trifecta, Facebook’s earlier announcement comes as no surprise given Zuckerberg’s penchant for social engineering, along with the current media environment, and pressure and lobby groups.
Just a month ago, YouTube’s change in monetisation policies had earned it its place amongst the likes of Twitter and Facebook. This has resulted in a backlash by free speech activists and netizens over censure and restrictions by the media giants, with them removing incentives for content creators who play outside their boundaries.
With the meteoric rise of YouTube against the decline of TV and other streaming services, ‘YouTubers’ will never be mistaken as an insult to one’s yam-like appearance. Youth aspire to be just like their favourite YouTube icons like PewDiePie, Casey Neistat and Lily Singh – all of whom have net worths in the millions, stemming from video content creation and personal branding and endorsement.