Booming demand is reportedly not the only reason Cupertino can’t keep up.
While Apple owes its financial prosperity and mainstream tech popularity in large part to this incredible ability of making iDevices seem both exclusivist and accessible to the masses, the selective nature of the “iWatch” could prove to be a double-edged sword.
On one hand, it’s generally good publicity when prospective buyers not only line up to purchase your products, but are also willing to wait weeks, even months to get them. On the other, you don’t want to push the patience of fickle fans that have so many alternatives at their disposal.
Alas, it sounds like Apple doesn’t have much choice, a vital flawed component forcing lengthy delivery delays. How bad is the current situation? Apparently, some early adopters (or so they believed) who pre-ordered the Apple Watch on April 10 continue to sit tight by the door and count the minutes that inexorably pass on their “dumb” Casios.
Meanwhile, if you head over to the Apple Store now and try to score the iPhone-compatible wearable, you’re welcomed with bleak notifications of June or July shipping deadlines.
And it’s all due to the inadequate manufacturing of a part called “taptic engine” by China-based AAC Technologies. Not to slander the nation’s (too) prosperous industry, but this alternate Japanese component maker had no problem delivering fully functional, stable and sturdy “taptic engines.”
Unfortunately, the Nidec Corporation of Japan can’t handle mass production on its own, at least not for now, hence the reported bottleneck. But look on the bright side. Apple was thorough and wise enough to carefully probe every little piece of the Watch before dispatching them to end users, so there’s no recall needed.
By the way, if you’re wondering, taptic engines are small but important “ingredients” in the grand recipe, enabling subtle tap-like alerts on your wrist and aiding in heartbeat recording and sending.