Although research firms have projected a rather dull forecast for LCD monitor shipments, the overall demand for LCD monitors may actually stay constant, instead of dropping and the reason is simple. The demand for gaming and enterprise monitors, are rising.
The ASP and profits for gaming monitor shipments have been seeing substantial growth. Incumbent vendors such as Acer, BenQ and Asustek Computer, are about to be met with strong and intense competition from newcomers to the industry such as LG Electronics, Samsung Electronics, Dell, Hewlett-Packard and so on.
In the realm of gaming monitors, Asustek, BenQ and Acer are the incumbent trio that have been in constant competition when it comes to monitors with a 144Hz refresh rate. It is predicted that Asustek is going to become the largest vendor in 2016 for these monitors with a market share of 35%, with BenQ coming in at 22-24% and Acer at 17-19%.
Although global LCD monitor shipments are expected to remain the same at 120 million for both 2015 & 2016, the shipment of 144Hz gaming monitor shipments are expected to rise from 550,000-600,000 to 1.2 million units in 2016. Despite these monitors only accounting for around 1-2% of the overall volume, their share of production value is a higher 3% due to their high ASPs.
Based on orders, in the year of 2017, gaming monitor shipments are expected to hit 2.5 million units and even possibly 3.5 million in 2018.
Gaming monitors priced between US$299-499 account which are 24-inch in size are the most popular, whereas the most popular mainstream monitors are 21.5-inches.
The 24-inch monitors take up a hulking 70% of overall shipments, which are followed closely by 27-inch models which cost about US$349-899.
Currently, curved LCD monitors haven’t seen much growth or shipment volume, but in 2017, they are expected to become much more popular amongst gamers.
During this period, panel supply shortages alongside rising panel prices are expected to stabilize in 2017. What is going to affect the competition between these vendors and their future profits in the coming year, will actually be exchange rate fluctuations.