Apple is known for its innovative marketing campaigns - everything from the "1984" Super Bowl TV commercial to the "Silhouette" iPod campaign. This year, the advertising folks have come up with a completely new strategy, one that would perfectly draw Millenials: ASMR videos. https://www.youtube.com/watch?v=C4QcnglJtfo Apple's cleverly-branded SMR videos take you
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Media outlets love to sensationalise the latest news, but the recent spate of security-related revelations has been a dead-serious wake-up call. These vulnerabilities affect both Android and iOS devices 1. Black Hat Participants Hack Apple's Face ID With Tape And Spectacles At the annual Black Hat security conference held in
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It's Samsung and Apple left in the ring now as Huawei licks its wounds in the shadows for the time being. Samsung and Apple - both mobile manufacturing giants with a foot in other affiliated businesses, both top companies as listed by Forbes (Apple 6th, Samsung 13th in the 2019
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In its announcement yesterday of third-quarter financial results for the period ending June 29 2019, Apple shared record results in its services sector. With a quarterly revenue of $53.8b, up 1% from the same quarter a year ago, Apple CEO Tim Cook declared this the "biggest June quarter ever". Apart
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After approval by the Singapore Health Sciences Authority (HSA), users of the Apple Watch Series 4 can now perform an electrocardiogram (ECG) from their wrists, granting unprecedented insight into personal heart health. A closed circuit will be formed over the heart when users press a finger against the Digital Crown
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First reported in CNET, a reputable technology publication, news reports foreboding iPhone's impending demise have since been circulating. "More people are trading their iPhones in for Androids", "New report shows that iPhone loyalty is as low as it's ever been", "iPhone loyalty is reportedly dropping like a rock" read the
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Jewel Changi Airport will soon sport another shiny facet in its world-famous doughnut-shaped premises. Singapore's second Apple Store, which will open its doors to swathes of fans from Singapore and abroad today (13th July 2019), will offer the wide array of activities, services and products most have come to expect
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Apple's MacBook line of laptops have revolutionised the industry, which had essentially provoked a whole new product category designed to compete against it - Intel's Ultrabook designation. Thin, light, and ultra-powerful, the MacBook has been one of the most popular options amongst students - nearly 60% of US college notebook
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Apple chief design officer Sir Jony Ive has announced his departure from the company after nearly three decades. Leaving a storied legacy that includes everything from the 1998 iMac, the iPod series of music players that shot Apple to fame, and the ubiquitous iPhone in every other person's pocket. With
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I can't lie. I scoffed when I heard that Apple considered the iPad a computer. Surely no one takes people who use iPads with keyboards seriously? Oh, how the tables have turned. I've spent the best part of the last six months on my iPad, and I'm actually enjoying it
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The Apple Pro Display XDR was launched at the 2019 WWDC alongside the Mac Pro - to great excitement from pro users and pundits alike. Only one issue: the US$5,999 monitor ships without a stand - it takes a whopping US$999 top-up to purchase the proprietary Apple option. The new
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Apple's iPads have come a long way from the first iPad launched almost a decade ago. Since then, a growing ecosystem of accessories and hardware components have honed it to the incredible machine it is today. Last year, Apple released the 2018 iPads Pro, which so thoroughly impressed us (and
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At San Jose, California, Apple has announced a massive slate of updates to its ecosystem of products in terms of software, functionality and back-end development. Apple's WWDC 2019 had a mind-blowing motif - accurate, given the scope and scale of the launches at the event. Image: Apple Apple Watch/WatchOS Health
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Last updated in July 2015, the iPod Touch has been an important entry-level category in Apple's hardware lineup. Acting as a gateway to Apple's ecosystem of products and services, the iPod Touch has been ideal as a secondary media consumption device, or for children who don't need smartphones yet. The
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Touted by Apple to be the "fastest MacBook ever", first-ever 8-core MacBook Pro has finally arrived. This comes with 8th- and 9th-generation Intel Core processor updates to the MacBook Pro lineup. The updated MacBook Pro is touted to be the world's best pro notebook. Image: Apple With these updated processors,
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It's not the first time we've heard stories of how robust iPhones can be - a quick search and you'll find stories likethis, this and this. However, Singaporean DJ Lee Hong Qing, who presents for UFM1003, found this out first-hand while skiing on the snowy slopes of Niseko, Hokkaido. UFM1003
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Environmental concerns have been at the forefront of Apple's latest initiatives. Today, the tech giant announced that they have doubled the number of suppliers committed to 100% clean energy goals, bringing the total to 44 at present. With this, the manufacturer is slated to exceed its goal of bringing 4
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Netflix, one of the world's leading subscription-based streaming services, has abruptly dropped Apple AirPlay compatibility on its iOS applications for iPhone and iPad. This means that users are unable to cast media from the app onto Apple TVs or AirPlay-enabled TVs and speakers, inhibiting the user experience to a great
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Yes, the AirPods, now in its second generation. You already know about the improved features. New H1 chip with Bluetooth 5.0, better connectivity and better battery performance. New Wireless Charging Case without any AirPower charging mat to go with it. Perpetual "Hey, Siri" assistant trigger. [caption id="attachment_135305" align="alignnone" width="2016"] The
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Apple's privacy poster stunt at CES 2019 fresh on our minds - the company has dropped another reminder in the form of a video advertisement of its commitment to - you guessed it - privacy. [embed]https://www.youtube.com/watch?v=A_6uV9A12ok[/embed] With the iCloud leaks and the FaceTime bug fresh on our minds, it's easy
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