BlackBerry impressed critics with the BlackBerry Priv, the company’s first smartphone to be powered by Android. But amid the praises also came complaints of the high price BlackBerry demanded for the device – at $700, the Priv certainly has all the right features, but it still didn’t sit well with people as the price conflicted with the price of flagships from more established smartphone manufacturers.
BlackBerry is now making things better, however – the company has announced that the Priv is now permanently available for $50 less than the original price in the US. The UK, France, Germany, Italy, Spain, and the Netherlands also get a price drop, with the Priv now available for £529 and €729 respectively. BlackBerry hasn’t reduced the pricing in its home market, and that is likely because Canadian consumers are more inclined towards the company’s products than those in other regions.
The BlackBerry Priv features a 5.4-inch Quad HD AMOLED display, a Snapdragon 808 processor, 3GB of RAM, 32GB of expandable storage, an 18-megapixel rear camera, a 2-megapixel front camera, 4G LTE connectivity, , and a 3,140 mAh battery. It has a physical QWERTY keyboard, and offers a slew of BlackBerry services including the BlackBerry Hub. The Priv runs Android 5.1 out of the box and can be upgraded to Android 6.0.