The busiest shopping day of the year has seen record breaking sales online.
Black Friday is traditionally seen as the first day of the holiday shopping season in the US. Taking place on the Friday after Thanksgiving, shoppers flock to the stores for great savings, much to the delight of retailers. Black Friday has been recognized in the US since the 30s, but in recent years has also spread to other parts of the world, including Canada, the UK, and Sweden. It is slowly becoming a global event and we can see this clearly in the soaring popularity of online Black Friday sales. This year looks to be a record breaker. A new report from Adobe, who have been tracking e-commerce during the weekend, estimates online sales will exceed $3 billion, with $1 billion on mobile sales alone.
Adobe estimates a total of $3.05 billion in sales, an increase of 11% from last year’s Black Friday. It quickly became clear that a large part of that number was owed to increased sales from mobile devices. Major retailers, like Amazon, Walmart, Target and eBay reported significant increases in mobile traffic. Amazon’s mobile sales during Thanksgiving apparently topped those from the previous year’s Cyber Monday. Walmart reports that 70% of its online traffic traced back to mobile devices, while Target similarly reports a number of 60%. As Thanksgiving ended and Black Friday began, this trend continued, and mobile sales are on track for $1.13 billion, a 25% increase from last year. Internet traffic to retail sites was dominated by smartphones at 47%, with tablets clocking in at only 9%. Among smartphone shoppers, iPhone users on average spent $144 compared to $136 for Android users.
With scenes like this, is anyone really surprised online sales are increasing?
Among the top selling products were Apple iPads, Samsung 4K TVs, the Apple Macbook Air, LG TVs, and Microsoft Xbox. Top selling toys included Lego Creator Sets, electric scooters from Razor, Nerf Guns, DJI Phantom Drones, and Barbie Dreamhouse. In total, Thanksgiving and Black Friday together stands for nearly $5 billion in sales. Still ahead is Cyber Monday, and Adobe believes it too, is going to be a record breaker: “We […] expect Cyber Monday to surpass Black Friday and become the largest online sales day in history with $3.36 Billion.”