A self-proclaimed “small band of rebels” wants to start a mobile revolution on September 1, building a new big brand from scratch.
It seems the rapid, offbeat and, for the most part, unexpected success of OnePlus may be acting as inspiration for another team of industry veterans looking to make it on their own.
Tom Moss, Google’s Worldwide Head of Business Development and Partnerships for Android until 2010, Mike Chan, a Software Engineer working on Android from version 1.0 through 3.0, and Scott Croyle, HTC’s former SVP of Design and User Experience, have a “friggin’ awesome” smartphone up their sleeves.
The first hardware product of the trio’s Nextbit startup will apparently see daylight after Samsung’s Galaxy Note 5 and S6 Edge+ announcements and ahead of Apple’s iPhone 6s/6s Plus unveil. Probably not the greatest timing, but since we’re talking about a no-name company here, they’d likely struggle to get a few seconds under the spotlight any day of the week.
This way, at least we know they have gusto and spunk, “doing something different” to eliminate “phone fatigue.” The specifics are sadly mostly under wraps at the moment, save for a price range target of $300 to $400, and the promise of unlimited storage.
Yes, really, Nextbit plans to address the issue of not enough hoarding space on today’s Android flagships by letting you store everything in the cloud. Hopefully, for free.
But the icing on the cake is a very bold claim of continuously improving performance on Nextbit handhelds by way of software “enhancements” and updates. Android will be heavily forked to fulfil the vision of the three “rebels”, though it should still offer access to Google services.
From a visual standpoint, one of the brilliant minds behind HTC One M7 and M8’s designs is in charge, and despite helping the trend of metallic devices, Scott Croyle has something else in mind this time around. “A different kind of premium device”, according to CEO and co-founder Tom Moss.
Color me intrigued. Anyone else at least curious about what two ex-Googlers and a seasoned former HTC designer could be capable of?