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Asus puts smartphones first, laptops second, as PC market ‘shows signs of decay’

In case you didn’t tell, one of the world’s top five computer manufacturers seeks to shift focus from its current most profitable division to mobile devices of the future.

Asus ZenFone 2

Although it’s probably too soon to call, Windows 10 looks like a smash hit in terms of both productivity and functionality, with all it needs to make everyone forget about the Win 8 lemon. But will Microsoft’s newfound software stability be enough to turn things around as far as hardware sales are concerned?

Highly unlikely, which is why we’re not surprised in the least to hear another PC specialist talk booming smartphone ambitions. Encouraged by wide ZenFone 2 acclaim, Asus expanded its somewhat limited handheld roster with the ZenFone Selfie, ZenFone 2 Laser, 2 Deluxe and ZenFone Max recently.

Each of these brings an obvious selling point to the table (powerful front camera, rear shooter, design and huge battery respectively), and so they target different market niches. Together, they’re expected to pave the way for a major revenue boost by 2017, when Asus wishes to score more than half of the company’s overall earnings off smartphones.

Asus laptop

Currently, the number sits at a paltry 20 percent, compared to 50+ for desktops and notebooks. But Chairman Jonney Shih knows “the PC market is slowly showing signs of decay as the world is moving to a cloud first, mobile first platform.”

As such, the multivalent Taiwanese outfit is focused “more on devices like convertibles that will provide more productivity and connectivity on the go.” Sooo, PadFones and Transformer Pads and whatnot? Not necessarily, as Asus aims for “a convergent device that will replace all other devices.” Sounds a lot like how smartphones are making PCs obsolete.

Of course, “mobile computing is still behind compared to PC-like experience” and “Android is not doing much about productivity on tablets or phablets but Microsoft comes with a promise.” Wait, did the exec just confirm a looming Asus-made Windows 10 handheld?

Source: NDTV Gadgets

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