That should be enough for the Taiwanese to break into the global manufacturer top ten, with a spot in the first five brands then aimed at “in coming years.”
They’re the fifth largest PC producer in the world, they’re building Android handhelds for a couple of years now (yes, PadFones are phones too), and yet they only shipped 10,000 smartphones in Q1 2014. That’s in total, all over the globe, for the whole of last January, February and March.
Such a shameful result can lead to immediate market surrender… or it can trigger great upsurge ambitions from an OEM incited by a challenge. Asus clearly took the latter path, and in the final stages of last year, they pulled off an amazing feat, increasing sales numbers 150 times over.
Believe it or not, Chairman Jonney Shih claims first-generation Zenfones drove the pithy 10K figure up to a staggering 1.5 million between October and December. And the next quarterly goal probably exceeds 5 or even 7 mil, since the overall 2015 estimate right now sits at a monumental 30M.
It’s all thanks to the Zenfone 2, which Asus expects to take off big-time, at least in China, where it’s already available for sale. The multitasking champion is a full-on industry pioneer, with 4 GB RAM in tow, but it’s extremely affordable as well, including on the old continent.
Due out stateside later this spring, the “budget flagship” has multiple configurations, even the “entry-level” model offering respectable specs at a lowly price point.
It’s worth highlighting the underdog smartphone designer didn’t realize the type of game-changing hit it had on its hands until recently, initially forecasting 17 million, then 25M shipments by December 31, 2015.
If the 30 mil milestone is reached, Asus should easily secure a place in the upper tier of mobile players, ahead of many rising Asian stars. In the long haul, their hope is to make the top five, which doesn’t seem such a distant prospect, given Gartner put LG there for 2014, with 57 million unit sales.
Source: Focus Taiwan