After ruling the sales charts for five years, Apple’s iPhone has finally lost the title of the highest selling smartphone in China. According to a report published by Counterpoint Research, the Oppo R9 was the best-selling smartphone in China last year, with close to 17 million units sold, capturing 4 percent of the total market share.
The iPhone 6s sold 12 million units last year, accounting for 2 percent of all phones sold in China. This definitely is very bad news for Apple, as the report notes the total smartphone shipments in China reached an all-time high in 2016 at 465 million units, with a year-on-year growth rate of 6 percent.
“Apple with slowing traction for its flagship iPhone 6S during last year saw its double-digit negative growth being somewhat offset by relatively healthy demand for the newer flagship iPhone 7 series in Q4 2016,” says the report.
“However, Apple still remains in a vulnerable position and there is higher expectation already with the next year flagship which is rumored to be substantial upgrade from both design and components perspective.”
Apple’s smartphone market share in China fell to 10.4 percent last year, down from 14.3 percent in 2015. Oppo on the other hand saw its total smartphone shipments in China grow by a whopping 109 percent year-on-year. Other Chinese smartphone makers such as Vivo and Huawei also saw a significant increase in their shipments last year. Xiaomi however, saw its shipments decline by 22 percent year-on-year.