Yet another market watcher and financial analyst predicts a slow start to “iWatch” demand, with shipments unlikely to dramatically pick up before the year wraps up.
Ever since Cupertino (vaguely) announced its rookie wearable effort last fall, it’s been raining bleak sales forecasts. Heck, a few self-proclaimed pundits and clairvoyant data crunchers anticipated the flop ahead of the actual product’s confirmation.
But all in all, it’s not really fair to expect the same record-setting results from the Apple Watch as recent iPhone installments. Samsung hasn’t turned their Gears into Galaxy S-rivaling box-office hits (not even close), and Motorola may have exceeded 360 expectations, but only because they were oh-so humble.
Of course, the late arrival, extravagant pricing, staggering functionality shortage and tedious design don’t help the iCause one bit. Which is why it’s perhaps pleasantly surprising after all 1 million copies are tipped to go out to eager buyers during the iOS-compatible timepiece’s first weekend around.
Sure, 1 mil is a lot less than the 10M sales posted by the iPhone 6 and 6 Plus in their 72-hour launch window. But it’s still a one followed by six zeroes, so a $350 million haul at the very least. In contrast, Android Wear manufacturers sold a grand total of 720K smartwatches during the whole of 2014. Or, you know, the half a year or so they were distributed via various Google-endorsed retail channels.
Clearly, gauging the popularity or lack thereof of the Apple Watch is a matter of perspective, at least if Gene Munster’s (educated) guesses pan out. The Piper Jaffray managing director and senior research analyst says sales will reach 2.3 million by June, 8 mil in overall 2015, and between 40 and 50M before the end of 2017.
Otherwise put, these wrist-worn contraptions should bring in $4.4 billion revenue by December 31, 2015, which is a measly 2 percent of Apple’s sum earnings for the year. Good or bad? The beginning of a beautiful revolution or the abrupt finish of unjustified hopes? Feel free to voice your opinions below.