Apple today official announced the Apple Watch at its ‘Spring Ahead’ event. Apple is clearly quite proud of the product, with Tim Cook saying, “Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it.
Let’s talk about availability and pricing first since that’s what most of you must be curious about. Pre-orders for the Apple Watch will begin on April 10th in Australia, Canada, China, France, Germany, Hong Kong, Japan, UK and US. Sales will commence on April 24th with the watch being available online or by reservation at Apple stores and Apple Authorized Resellers in China and Japan.
As announced earlier, the Apple Watch will be available in three collections – Apple Watch Sport, Apple Watch, and Apple Watch Edition. The entry-level Apple Watch Sport will be available $349 onwards in the US, while Apple Watch will be available from $549 to $1,099. The luxury Apple Watch Edition that is crafted from custom rose or yellow 18-karat gold alloys will be available for a starting price of $10,000.
If you want to try out the Apple Watch before buying it, you will be able to do so by booking on appointment at Apple stores or you can also visit Galeries Lafayette in Paris, Isetan in Tokyo or Selfridges in London on April 10.
Apple is claiming that the Apple Watch will deliver 18 hours of battery life under normal usage, which is what everyone was expecting. It also announced pricing for the bands. They will retail from $49 onwards, going all the way up to $449. Additional magnetic chargers will be available $29 onwards.