The privilege will remain exclusive to the iPad Air 2 and iPad mini 3 for now.
Even though it didn’t mention this at the event where iPad Air 2 and iPad mini 3 were unveiled, the two new tablets come with something that’s called the Apple SIM. Basically its a SIM card that’s pre-installed in every new cellular iPad that is shipped out to customers. The Apple SIM allows them to choose a carrier through a software menu instead of having to go down to a carrier store and get their tablet activated. Its a simple solution to what is otherwise a cumbersome experience for many.
And that’s not the only benefit an Apple SIM has. It also allows them to change carriers easily, whether at home or abroad. So obviously many would have thought whether or not Apple has plans of bringing this SIM over to the iPhone as well. Turns out, it does not.
This was revealed by Apple’s vice president of marketing Greg Joswiak at a conference, who added that since most iPhone customers purchase their handset directly from the carrier of their choice it would not make sense for Apple to bring this feature over to its smartphone. The trend is opposite for iPads where customers tend to pick up their tablets directly from Apple and if its a cellular unit, get it activated on a carrier later.
Joswiak said that its ultimately about the user experience and its about making it as easy as possible for customers to decide which carrier they want to jump on. So in that case they can simply head down to that carrier and pick up an iPhone from there.