Apple’s MacBook line of laptops have revolutionised the industry, which had essentially provoked a whole new product category designed to compete against it – Intel’s Ultrabook designation. Thin, light, and ultra-powerful, the MacBook has been one of the most popular options amongst students – nearly 60% of US college notebook buyers own a Mac.
It is little wonder then that Apple has refreshed both the MacBook Pro and lighter MacBook Air categories at a more affordable price-point.
The MacBook Air now starts at at SGD 1,599, down from SGD 1,789 for the 2018 version that completely revamped the product line. It also carries on with the implementation of the Retina Display, with the addition of Apple’s True Tone technology that adjusts the monitor to accurately represent colour in different environments. University students will enjoy a special price of SGD 1,449.
For the more powerful MacBook Pro, the 13-inch options have been updated with the latest 8th generation quad-core processors, giving it about twice the power over the previous iteration. All MacBooks Pro will now feature the Touch Bar with Touch ID secure login with T2 Security Chip, along with a True Tone Retina display. It retails from SGD 1,899, and at SGD 1,749 for university students.
The MacBook Pro sans Touch Bar has been effectively discontinued, along with the futuristic 12-inch MacBook that took the world by storm with its impossibly thin chassis and single USB-C port.
These changes come on the back of updates to the 13-inch and 15-inch MacBooks Pro in late May, implementing the latest Intel processors, along with third-generation butterfly mechanism keyboards. The MacBook Air had been updated last year with an all-new design after several years.
The company’s focus on students has been a long time coming. Both MacBook families have been part of Apple’s Back to School promotion that offers discounts on select devices, bundled with a pair of Beats Studio 3 Wireless headphones with participating MacBook and iMac computers.
Back to School comes back and is now available for students of higher education institutes, their parents, faculty, staff and home-school teachers via the Apple Education Store.