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Apple Orchard Road Preview

Anxious to visit the brand new Apple Orchard Road when the store finally opens its doors to public on Saturday the 27th of May? Well, we were there when Apple recently hosted a media preview, so here’s what you’re in for!

If you’ve ever been to Apples sleek San Francisco Store then the design aesthetics of Apple Orchard Road shouldn’t be a surprise, as Apple intend to apply this Foster and Sullivan design throughout all their stores worldwide. For Apple Orchard Road the design has been tweaked to take into account Singapore’s tropical heat and humidity – apart from full air-conditioning the design has a smoked glass overhang above the huge glass frontage to diffuse direct sunlight and provide rain shelter for pedestrians.

Walk through the main doors and you’ll encounter the Avenue – the main Apple product display area, with rows of shiny MacBooks, iPads, iPhones and Watches in all their colour variations. There’s also not only no genius bar but no sales counter as well – customers interact casually with Apple staff on polished wooden tabletops, who use iPads to process orders and warranty issues. Stylishly displayed on the walls are third party products – from wearables to drones and iPhone camera accessories.

On both sides of the Avenue are sweeping marble staircases that bring you to the Forum, a huge second floor area with a huge tree-lined presentation area. It’s here that you’ll be able to attend a variety of events – from musical performances to presentations from one of Apple’s Creative Pros. For example on the 28th of May Singapore street photographer Chia Aik Beng (more famously known as ABC) will be hosting a photowalk from the store. In fact, Apple has a daily program of activities that you can attend – click here for more information.

Shawn Chung
The Editor

3 thoughts on “Apple Orchard Road Preview

  1. Gatsby the Great

    Looks no different than nubox or epic center, just bigger.

  2. Shawn Chung

    Its actually the other way around. It’s Apple who dictates the interior design of its dealer stores.

    What’s the real big deal about Apple’s flagship stores is that they intend to provide novel experiences via the [email protected] programme, not just sell them Apple stuff. That’s why they headhunted Angela Ahrendts, the former CEO of Burberry, in late 2014 as VP for Retail. Under her watch she rejuvenated Burberry and tripled it’s brand value by creating new experiences for Burberry’s consumers, including hosting rock concerts in its London store and live-feeding to it’s Shanghai store.

  3. Gatsby the Great

    I’ve been to one in Santa Monica. It really didn’t make me feel any different, nor did I experience anything special.

    [email protected]? Yet to find out. Thanks for the heads up Shawn.

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