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Apple looking to make an intervention in the car industry, apparently

This according to Fiat CEO Sergio Marchionne.


A few months back there were rumors that perhaps Apple is going to make an entry into the car industry. Rumors had us believing that Apple is working on an all-electric car that could potentially have autonomous driving features as well. While many analysts believe that such a product might not hit the roads for at least a few years, some of them do believe that Apple wants to shake things up in the auto industry.

During his visit to California this past weekend Fiat CEO Sergio Marchionne met up with Apple CEO Tim Cook. No details were revealed of their meeting and when Marchionne was asked by the media about his face to face with Cook, he only said that the Apple CEO is interested in his company’s “intervention in the car.”

This “intervention” could be anything since Marchionne’s statement is cryptic to say the least. It could be about Apple’s ambitions to expand iOS into the car, as it’s trying to do with CarPlay. It may ever have ambitions to make it even more easier for people to use its products when they’re in their cars.

It could also mean that Apple has intentions to disrupt the auto industry by coming out with its own car. Tesla CEO Elon Musk has said that he for one will be glad to see Apple compete in the all-electric car market.

Since Apple has a policy of not commenting on rumors, the company hasn’t said anything about this report and there’s no point in expecting that it will.

Source: Reuters

Adrian Fonseca
Adrian Fonseca keeps a close eye on all Apple news, rumors, leaks and developments. In his spare time, he likes to read books.

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