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Apple: It’s a waste of time to merge iOS & OS X

Merging is as crucial of a term now as it is in the past, but for Apple that term does not apply to iOS and OSX.


Apple’s popularity as a brand has helped it sell millions upon millions of gadgets.  From smartphones to PCs, the partially bitten apple logo is embedded in the minds of most tech-seeking consumers.  The logo, if taken a bit out of context, is essentially symbolic of Apple’s stance on the convergence of its mobile OS, iOS, and its fully functional desktop OS, OS X.

It’s a waste of time

In an interview with Macworld, Apple’s Phil Schiller basically says it doesn’t make sense for iOS and OS X to merge.  While Microsoft and its partners are testing out many different form factors which aim deliver an “uncompromising” computing experience, Apple intends to keep media consumption and the desktop experience separate.

“We don’t waste time thinking [about] how do you make these [OS] merge together,” said Schiller.  “What a waste of time that would be.”

A compromised experience, but someone has to

From Apple’s perspective, combining iOS and OS X into a single entity does not benefit consumers, at least not yet.  There are still quite a few unanswered questions when it comes purchasing an ‘uncompromised’ computer.  Will this device provide me with all the tools necessary for productivity?  Is it light, slim, efficient, and sturdy?  Does it come with a keyboard or do I have to struggle with the touch interface?  Can I run Bioshock on high? It’s hard to say if such an all-in-one exist, but it doesn’t hurt for us to dream about it.  Mobile computing hasn’t quite caught up to the needs of many desktop PC users, and that’s where it’s hard for vendors to produce a computer that will taken the best of both worlds and smush them into one.

“The reason OS X has a different interface than iOS isn’t because one came after the other because this one’s old and this one’s new,” Apple’s software chief Craig Federighi added. “Instead, it’s because using a mouse and keyboard isn’t the same as tapping with your finger.”

A truly uncompromising computing experience that delivers both mobility and power for productivity might not arrive for a few more years.  Microsoft is stepping up to the plate, and kudos to them for doing so, to get things going.  Windows 8 may have been highly criticized for its outward approach to reinventing the desktop experience, but rumors are pointing at Windows 9 as the ‘real’ beginning to the convergence movement.  The Remond-based software giant is slated to release Windows 9 in spring 2015, with development of the OS to complete by late 2014.

Source: Macworld

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