The GSM Association (GSMA) also handed out top honors to Motorola’s Moto E and 360, as well as Microsoft’s Surface Pro 3.
It’s been a good last few months for Apple, which obliterated sales records and surpassed even the most optimistic projections with the iPhone 6 and 6 Plus, despite “BendGate” controversy and phablet entry criticism.
And now, the icing on the cake comes from an association that organizes an event Cupertino has never attended. Besides welcoming new industry innovations and breakthroughs, it’s become a tradition for the Mobile World Congress to recognize already established devices and technologies via the Global Mobile Awards.
Ergo, it’s no surprise that, while Samsung captured the MWC 2015 spotlight during its opening days, Apple gets to close the festivities with a bang. What may come as a bit of a shock is the iPhone 6 has to share the attention and best smartphone title with LG’s G3. That’s right, no love from the GSMA for the Galaxy S5, and nothing for HTC’s One M8 either.
And mind you, last year, this was One M7’s one-man show. Could LG instead do the double next year and snatch a second consecutive heavyweight belt? It’s possible, although the pressure might build up now that Samsung’s eternal Korean runner-up is no longer the underdog.
Speaking of underdogs, Motorola will be bringing home from Barcelona two gold medals. Both easy to anticipate following Moto 360, E and G’s box-office feats and stellar critical reception, but really impossible to foresee a couple of years back.
It’s perhaps surprising the Moto G wasn’t awarded anything, but technically, it didn’t make the cut for the sub-$100 low cost smartphone category. The E did, and the Moto 360 likely won the best wearable mobile technology cup by a landslide.
Meanwhile, the Surface Pro 3 took advantage of Apple’s iPad self-sufficiency and Android’s inability to offer something other than reasonable value for little money. And in the mobile software section, Gameloft secured gaming victory with Asphalt 8: Airborne, while IFTTT got the judges’ choice ribbon for best overall app.