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Apple gains smartphone market share across Europe, LG sways US buyers

Just like for the three months ending in May, research firm Kantar has reported regional growth for both iOS and Android during the year’s second quarter.

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Wondering how Apple and Samsung did at the global box-office between April and June, as the iPhone 6 and 6 Plus got older and the Galaxy S6 and S6 Edge spread their love from Paris to Berlin and Hong Kong to Dubai?

In a nutshell, the latest smartphone sales data from Kantar Worldpanel ComTech bears good and bad news as far as the Korean and American mobile giants are concerned. Samsung played a pivotal part in Android’s year-on-year surge stateside, while Cupertino marginally closed the huge gap to the most popular OS on the old continent.

Starting with the US, Android’s already comfortable lead hiked to a staggering 35.6 percent, after a boost from 62.7 to 66.1 scores and a predictable iOS drop from 32.8 to 30.5 percentage points. In third place, Windows gained a solid 1.1 percent, but the 3-point tally remains a blip on the radars of the two industry dominators.

Smartphone OS sales share

Meanwhile, all “Big Five” European countries saw Apple make surprising strides in the ranks, with Great Britain the stage for the sharpest rise in market share. Still, the 5.5 percent progress wasn’t enough to challenge Android’s UK prevalence, as the latter platform reigns supreme, at more than half the pie (53.2 percent).

On Chinese shores, Google’s very diverse ecosystem similarly lost ground, but retained its crown, racking up 79 percent of sales, up by 59 percent Apple’s mark. Of course, the world’s largest smartphone market isn’t Sammy’s most productive turf, but rather Huawei, Xiaomi and Meizu’s.

Speaking of up-and-coming device manufacturers, LG somehow doubled its stake in the US… again, scoring more first-time smartphone buyers than arch-rival Samsung. Guess the G4 isn’t the lemon analysts rashly assessed not long ago, and value-priced mid-rangers like the G Stylo, Spirit or Leon may prove far trendier than predicted.

In fact, “a good deal on the price of the phone” was quoted as the main purchase driver by the majority of American handheld shoppers in Q2. Thinking of perhaps doing something about that, Apple?

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