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Apple already leaps to number two in wearable vendor ranks, with 3.6M sales

Less than three months in stores were reportedly enough for the Apple Watch to unseat Xiaomi from the OEM second place, with Fitbit still the overall market ruler.


Curios exactly how the fledgling wearable industry was impacted by the release of hands down its most successful model yet? Predictably, global shipments grew between Q1 and Q2 2015, and exploded during the year’s second quarter compared to Q2 2014.

According to research, analysis and advisory firm IDC, the grand total stood at 18.1 million wrist-worn devices in April-June 2015, up a staggering 223 percent from the same period last year. 18.1M is also close to 7 mil north of IDC’s previous estimates, for 2015’s first quarter, so the sequential upsurge circles 60 percent.

It should come as no surprise therefore that two of the podium occupants in January-March reported hefty progresses in the timeframe, though Xiaomi had to trade the silver medal for bronze, and Garmin only secured the number four spot in the manufacturer chart.

Wearable sales Q2 2015

That’s because Apple went from zero to silver, i.e. 3.6 million shipment volumes, or a 19.9 percent market share. A remarkable feat for any other company, the score may be viewed as a bit of a flop in the Cupertino HQ, since it makes it highly unlikely for the H2 10.5 mil target to be reached. And that was itself adjusted from bolder previous goals.

In first place, Fitbit lost more than six percentage points as far as share is concerned, but hiked from 1.7 and 3.9M sales in Q2 2014 and Q1 2015 to 4.4 million. Xiaomi gained a marginal 300K units progressively, while Garmin lingered at 700K copies and dropped to a 3.9 percent slice of the pie.

Also down – Samsung’s market share, from 14.3 percent a year ago to a measly 3.3 percentage points now. Talk about badly needing a Gear S2 smartwatch win!

Source: The Verge

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