Social media has already begun playing a part in both Augmented Reality and Virtual Reality. Facebook has been very clear in their desire to integrate into the functions of the Oculus Rift. Google tried to get into the trend before every else with Google Glass, although that was less successful. Now, there are rumours that Snapchat might be working on integrating VR into their technology. Should this be true, Virtual Reality headsets will become even more attractive to millennials. So far there is only hearsay and suggestions, but this could be something big. After all, Twitter is already making moves into VR, so Snapchat would not be far behind.
What Snapchat has done
Snapchat has not made any announcements in regards to VR, there are only speculative. Speculation that came about with a move Snapchat has made to join the Bluetooth Special Interest Group (SIG). International Business Times reported on the move to join, mentioning that there are very specific reasons for joining this consortium. Most importantly, any company that wants to be able to use SIG’s wireless standards is required to join. Snapchat is listed by SIG with a unique company identifier, which is only given upon request.
Other pointers to the release of a VR device (yet another one) or app is purely guesswork. Snapchat has made some very interesting hires that would suggest they are moving towards VR. New employees from Nest, GoPro and even specialists from Oculus have been spotted. Furthermore, insiders have said that Snapchat has been courting manufacturers to develop a headset. Again, this is purely speculation. Any announcement that can be made about VR or AR is unlikely to happen before next year.
What could this mean?
Joining a consortium like SIG is unlikely to be useful unless you are planning to release a wireless device of some sort. Users can definitely look forward to seeing something come from Snapchat relating to AR or VR sometime soon. Whether it is yet another VR headset or some other device, the company definitely would benefit from joining the market that is only increasing with value every day. VR selfies are definitely on the horizon. Would this be the tipping point to get more users into VR? Let us know in the comments.