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Android One, take two: new low-cost Nexuses coming in December

It may seem early to reach a conclusion on the impact of the fledgling Android One program, but apparently its pioneers have been so well received in India they’re commanding a bunch of rushed sequels.


Basically conceived as a sort of a poor man’s Nexus initiative (no offense), Android One is beginning to stray from the beaten path. Not only are Ones much cheaper than Nexuses, and thus far aimed squarely at emerging, Eastern audiences rather than developed markets in the West, but they also look intent on flooding the mobile universe pretty soon after their inception.

Good call on Google’s part? Well, even if you don’t approve of it, you can surely understand the reasoning behind the strategy. It’s a fight fire with fire type of action. Every respected name in the business is releasing dozens of phones every year, most of the times favoring quantity over quality.

Hopefully, Big G will learn from other people’s mistakes and not simply try to meet an imaginary quota of devices. Bottom line, we could live with Android Ones being upgraded every three, six, nine months as long as new iterations bring value to the table.

Enter Karbonn, Spice and Intex, rumored to spearhead the program’s second wave of releases. Yes, that’s Karbonn and Spice, two of the project’s initiators, plus rookie Intex.


All three are mostly focused on the Indian market currently, so odds are this second wave will also be limited to the world’s fastest-growing economy. But fret not, as HTC, Asus and Lenovo have something in store for the Western hemisphere too.

As far as timelines go, Karbonn will reportedly be the fastest to roll out a Sparkle V spin-off, as early as December. This December, yes, followed by Intex in January 2015, and Spice sometime between January and March.

Mind you, the only morsel of information unconfirmed via official sources is the one relating to Intex’s Android One involvement, whereas Karbonn and Spice execs came forward with on-the-record corroboration of second wave reports.

But the million-dollar question remains this: how will the new Android Ones be different from their predecessors? Better hardware? Sounds like a plan, but wouldn’t that cause a retail cost hike, defeating the whole purpose?

Source: The Economic Times

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