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Analyst believes Apple is looking into augmented reality

Is this the next frontier for Cupertino?


Many reports have emerged recently which suggest that Apple wants to do more than just make computers, mobile devices and smartwatches. Some have us believe that the company is working on an all electric car. Others claim that a full fledged HDTV set from Apple is on the horizon. The latest prediction from a famed Apple analyst wants us to believe that the company is looking into the world of augmented reality.

Piper Jaffray analyst Gene Munster claims that Apple may enter the augmented reality industry if the business end of things makes sense. He claims to have heard from his sources that Apple has already dedicated a small team of engineers that is experimenting with augmented reality technologies.

Apparently the company believes that this is going to be the next frontier and may also bring about a major change in the smartphone industry. Though it is not immediately clear how Apple is going to implement augmented reality technology into its devices. Could it simply be a software based solution that utilizes an iOS device’s camera or is Apple going to develop its own hardware for a much more immersive AR experience like the Sony SmartEyeglass provides?

Munster believes that Apple is going to develop its own hardware. The Cupertino company has not responded to this prediction and we can’t expect it do. Apple doesn’t participate in such media battles.

Source: AppleInsider

Adrian Fonseca
Adrian Fonseca keeps a close eye on all Apple news, rumors, leaks and developments. In his spare time, he likes to read books.

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