The retail giant has decided to limit how many reviews a user can post per week.
Amazon has been busy changing up their review system. They recently began an effort to delete incentivized reviews by customers who received free stuff in exchange for a favorable write-up. Now, they’re implementing a cap on the number of reviews a user can post to non-Amazon verified purchases. “Customers can now only submit a limited number of non-Amazon Verified Purchase reviews a week. The limit is five and the count is calculated from Sunday at 12:00 a.m. UTC through Saturday 11:59 p.m. UTC. Customers’ ability to submit Amazon Verified Purchase reviews will not be impacted. This policy also does not apply to Vine reviews or reviews on digital and physical books, music, and video.”said Amazon.
Amazon’s reviews garnered some attention recently, when the company began removing negative comments and reviews against FOX anchor Megyn Kelly’s new memoir, Settle for More. Amazon removed what they stated were “politically motivated commentary submitted by people who hadn’t been verified to have purchased the book.” At one point, 76% of the reviews of the book gave it a one-star rating, and while this certainly seems like an attempt to troll the reviews, other users didn’t take kindly to the censoring. Tim from MD wrote “Over 120 1 star reviews have been deleted. Are we living in a free country anymore?”
Reviews for Megyn Kelly’s new book caused controversy for Amazon.
Amazon’s new move is likely an attempt to limit the kind of trolling which surrounded Kelly’s book, though ironically, the new caps do not affect reviews involving books. The move is an important one for Amazon. In order for its review system to work at all, customers need to be able to trust Amazon, and vice versa. The users need to know that they are being given fair and unbiased information on the site, and Amazon need to know that they are receiving the same from their users.
source: Digital Trends