ComiXology will retain its brand identity and function as a subsidiary of Amazon.
Amazon has just acquired comiXology, the digital platform for all things related to comics. The exact terms of the deal have not been disclosed, but it has been mentioned that comiXology will run as a subsidiary of Amazon, which means that it will retain its identity.
ComiXology CEO David Steinberger said in a press release that the brand’s desire for innovation will continue unabated at Amazon.
“Comixology’s mission is to spread the love of comics and graphic novels in all forms. There is no better home for comiXology than Amazon to see this vision through. Working together, we look to accelerate a new age for comic books and graphic novels,” he said in a statement.
ComiXology’s acquisition means that the brand’s catalogue of over 50,000 titles will be available in the Kindle store, in addition to Amazon’s stellar book, movie and game offerings. The retailer has one of the most robust ecosystems for digital content, and is taking full advantage of that through devices like the Kindle line of e-readers and tablets and the Fire TV. Amazon is also set to make an entry into the world of gaming through its acquisition of Double Helix games, a studio that will manufacture original titles for Amazon later this year.