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Target makes up for credit fraud by offering 10 percent discount to in-store customers

Gregg Steinhafel, the CEO for Target, has announced that stores across the United States are offering a one-use 10 percent discount on total purchases from Dec. 21-22 in order to make up for the recent credit breach.


Yesterday North American retailer Target issued some troubling news: a confirmed security breach has put many customer’s financial data in jeopardy, which can potentially wreak havoc with anyone’s digital pocketbook. The breach put as many as 40 million credit and debit cards at risk, and shoppers who purchased items from Nov. 27 to Dec. 15 could be affected.

To say that shoppers aren’t happy would be an understatement, and some more than others have been stung by Target’s ill-handling of sensitive information.

In a recent post on A Bullseye View, Target Corp’s CEO Gregg Steinhafel addresses the situation and assures customers that the threat has been eliminated. Steinhafel continues to say that customers will not be responsible for the fraudulent charges incurred from the breach, and that Target is currently offering free credit monitoring services.

“Yesterday we shared that there was unauthorized access to payment card data at our U.S. stores. The issue has been identified and eliminated. We recognize this has been confusing and disruptive during an already busy holiday season. Our guests’ trust is our top priority at Target and we are committed to making this right.

“We want our guests to understand that just because they shopped at Target during the impacted time frame, it doesn’t mean they are victims of fraud. In fact, in other similar situations, there are typically low levels of actual fraud.

“Most importantly, we want to reassure guests that they will not be held financially responsible for any credit and debit card fraud. And to provide guests with extra assurance, we will be offering free credit monitoring services. We will be in touch with those impacted by this issue soon on how and where to access the service. “

The CEO follows through by informing customers that stores across the country will be offering a one-use discount of 10% off store-wide purchases from Dec. 21-22, which in itself is a surprising move considering it’s in the height of the holiday rush.

“We take this crime seriously. It was a crime against Target, our team members, and most importantly, our guests. We’re in this together, and in that spirit, we are extending a 10% discount – the same amount our team members receive – to guests who shop in U.S. stores on Dec. 21 and 22.

“Again, we recognize this issue has been confusing and disruptive during an already busy holiday season. We want to emphasize that the issue has been addressed and let guests know they can shop with confidence at their local Target stores.”

Sadly there are some exclusions to the discount. Things like gift cards (iTunes, airtime and prepaid cards), Apple products, and video games–including PlayStation 4’s and Xbox One’s–aren’t applicable. But it appears that HDTV’s are included, and 10% may not sound like a lot until you make a bulk purchase.

It’ll be interesting to see how soon Target can quell the stormy weather surrounding the data breach, and what findings the investigation unearths in the weeks to come. With some 40 million customers affected, it’s important for Target to provide solace, especially to those who have potentially had their holidays ruined by something they can’t control.

Via A Bullseye View


Derek Strickland
Derek is an avid fan of gaming and everything geeky, and is compelled to make his mark in the field of games journalism. When he's not gaming on a console (everything from SNES to X360) you can find him reading about ancient civilizations or enjoying a fantasy epic or two.

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