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Sony Introduces New PIIQ Headphones

Should headphones serve a dual role of delivering both outstanding audio quality and a fashion statement? Apparently Sony seems to think so: the Japanese electronics company has just announced its new range of PIIQ headphones, which claim to make both bold and unique fashion statements.

Read on for the full press release by Sony.


Groove in Style with New PIIQTM Headphones by Sony

For the edgy and expressive, the PIIQTM series offers bold and innovative design combined with Sony’s superior sound quality

(Singapore, 21st September 2010) – Sony Singapore today introduces the new PIIQTM

[pronounced ‘peek’] headphone series, featuring five distinctive headphones and in-ear

headphones that make a bold and unique fashion statement.

Drawing inspiration from artists, skaters and urban street culture, PIIQ headphones are meticulously designed

with great attention to style, and combined with Sony’s sound performance and comfort.

Bold urban design, solid audio performance

PIIQ offers a look that is starkly different from typical, monotone headphones. The

unconventional design and styling of the new PIIQ headphones are influenced by the bold and

active lifestyles of today’s youth with its bright, neon colour combinations. Users will also notice

certain design features that are reminiscent of items in urban street culture – from the use of

comfortable cushioning material similar to that of knee guards, to uniquely shaped ear buds that

look like gas masks. However, the PIIQ series does not scrimp on audio quality. Depending

on one’s music preferences, the five headphones offer Sony technologies that deliver crystal

clear sounds as well as solid treble and bass performance.

The PIIQ series comes in five different variations to suit different audio and style preferences:


Inspired by snowboard boot binders, the pink MDR-PQ1 features two velcro-lined

adjustment tabs with a lock-down mechanism that ensure the headphones give

a comfortable fit. For those who like to groove to strong beats, the MDR-PQ1 is

equipped with 40mm driver units for deep, powerful bass tones. The MDR-PQ1 is

also well padded in its headband and ear cups to offer a superior “cush feel” and

eliminate any sense of discomfort from long time wear. In addition, the flat cord is

secured by an elastic loop to avoid tangling.


The MDR-PQ2 features a more organic design with flushed edges, and is available in three colour combinations. The 30mm driver units are made of Neodymium magnets, one of the strongest permanent magnets in the world, delivering crystal clear and powerful sound. Like the MDR-PQ1, the MDR-PQ2 is ergonomically designed as well with its well-padded headband and ear cups.

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