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Sony Announces New Product Lineup at CES

Asia Pacific, 7 January 2010 – Sony Electronics Asia Pacific brings its special blend of quality, reliability and performance to the memory card market with the launch of five new SD/SDHC and three new microSD/microSDHC memory cards.
With Memory Stick and SxS memory card, Sony offers users various benefits which support and enhance features of host devices such as stable recording of high-definition video, ultra high-speed data-transfer and a high reliability. Sony has expanded its product line with SD memory card series.    
The new cards offer performance and quality necessary to get the very best from hardware products, in particular, products which support high definition video recording and high resolution photo taking. The new memory cards are classified with Class 4 data transfer speed, which supports stable HD video recording and more than enough speed to cope with the advanced functions of compact digital cameras and high-end camera phones.
Sony’s new SD/SDHC and microSD/SDHC memory cards offer customers added value in other ways too. For a start they will get peace of mind thanks to powerful File Rescue software, available as a simple, free download. This enables quick retrieval of photos, videos or music that were damaged or deleted by mistake.
There is also the x-Pict Story™, available to Sony’s memory card users as a free download, which lets them combine their choice of music with pictures to create outstanding slideshows. The easy to use software has a slideshow-sharing function ideal for uploading to video sharing services like YouTube™. Both File Rescue and x-Pict Story™ software are also available as free downloads for Memory Stick™ users. All memory cards are ultra-resistant to shock and can withstand temperature extremes from -25C to 85C.
Sony’s SD/SDHC memory card range features a storage capacity of up to 32GB, while the microSD/microSDHC memory cards are able to store up to 8GB of data. The new memory cards will be available in Asia Pacific from end January 2010.

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