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Rumour: Production on “I’m a Mac” commercials to cease

Justin Long, the actor who played the role of Mac and OS X in Apple’s campaign against PCs, has said that the commercials from Apple against Microsoft may be at an end.

Read on for more information.

If there is one commercial in the world which could divide computer users into an all-out flame war, it would have to be Apple’s very own “I’m a Mac” ads, where PC guy John Hodgman plays a bumbling Windows-powered system that always tries to brag to the world about his capabilities (or lack thereof) and Justin Long is the confident and elegant Mac OS X which always one-ups John under any circumstances.

Needless to say, the ads caused a huge furore between Mac and PC users because of their perceived inaccuracies (DailyTech likens the ads to a smear campaign), usually resulting in hostile exchanges from loyal PC users who felt insulted about having their OS dumbed down.

However, it seems like the great war between the OS fans may now be taken down a notch, because Apple might be finally calling it quits after more than 2 years of attacking Microsoft and Windows, as revealed Justin Long in an interview with The A.V Club.

In his response to a question about the status of the “I’m a Mac” ads, Justin Long gave his reply as such:

You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John.


Considering that no new commercials were published by Apple over the past few months, with its most recent ads being targeted solely at Windows 7 in an attempt to downplay Windows 7’s resounding success, the idea of the campaign being shelved is entirely plausible, although it is nothing more than just speculation until Apple makes an official statement about it.

Regardless of the outcome, it might seem that both the Cupertino and Redmond giants have reached a temporary ceasefire.

Source: The A.V Club via DailyTech

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