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RIM collaborates with Microsoft to bring Bing on BlackBerry devices

Don't be surprised if your newly purchased BlackBerry devices are loaded with Microsoft Bing as the default search engine. Well, that is only because Research in Motion and Microsoft have recently announced the collaboration to bring the search engine to the BlackBerry platform.

Research in Motion had a special guest speaker at the BlackBerry World, and it was Microsoft CEO Steve Ballmer. Ballmer was there to announce the partnership with RIM and to have Bing as the default search engine on BlackBerry mobile devices. No doubt, this would surely benefit Microsoft, though it is not known what RIM is going to get out of this.

Microsoft has been aggressively promoting their Bing search engine on various platforms such as Yahoo!, games like Angry Birds and also bringing Bing Streetside to other parts of the world. It was speculated that Apple may use Bing as the default for iPhone, but that didn't happen.

With BlackBerry devices being rolled out with Bing as default search engine, and Nokia coming up with their Windows Phone 7 smartphones (naturally with the Microsoft's search engine), it looks like the software giant may gain a larger share of the mobile search pie in the near future.

Source: PC World

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