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Motorola Unveiled Next Gen. ROKR Music Phones

Motorola is
bringing a new generation, its ROKR™ family of music products to Asia with the
introduction of the ROKR E8 entertainment handset, along with the EQ5 and EQ7
wireless speaker systems and the EQ3 compact foldable speaker.
The ROKR E8, EQ3, EQ5 and EQ7 are available across all major retail stores
across East Asia.

Motorola, Inc. (NYSE: MOT), a global leader in mobile entertainment, is
bringing a new generation, its ROKR™ family of music products to Asia with the
introduction of the ROKR E8 entertainment handset, along with the EQ5 and EQ7
wireless speaker systems and the EQ3 compact foldable speaker. The new ROKR
products offer you a complete system designed for the way you enjoy music,
whether you want a private moment on the go or an instant party wherever you
want it.

“ROKR E8 is a no compromises device – it’s both an MP3 player that makes great
phone calls and a mobile phone designed to entertain you,” enthused Ian
Chapman-Banks, Motorola Vice President, Asia Pacific Marketing, Mobile Devices.
“Even better, with our unique ModeShift technology and a comprehensive suite of
accessories that bring the music to life, we’ve created a mobile phone that
matches or is superior to stand alone audio devices.”

ROKR E8: Transforming The Music Experience

At the heart of the new generation is the ROKR E8, a device that not only makes
no compromises in function, it delivers the music experience you have been
waiting for:

• ModeShift technology transforms the device from phone to music player with the
touch of a button
• Innovative haptics technology provides tactile response when a virtual key is
• FastScroll navigation wheel allows for scrolling through thousands of songs
with the slide of a thumb
• Patented CrystalTalk™ technology delivers outstanding call clarity even in
noisy environments
• Windows™ Media Player™ 11 compatibility enables easy transfer of tunes from
the PC to the device

Motorola designed ROKR E8 to make it easier for you to rock or talk and to jump
from one to the other. Using breakthrough ModeShift technology from Motorola,
the quad-band GPRS/EDGE device presents users with only the controls they need,
at the time they need them, instantly transforming from music player to phone
with the touch of a button.

When powered off, the surface of ROKR E8 is smooth, with no visible keys. Power
on the device and it presents a virtual numbered keypad on the front surface.
With one “press” of the virtual music key, the phone keypad disappears and
control keys for the music player – play, pause, fast forward and rewind –
appear in its place.

Yet, ROKR E8 is more than just a “touch”-operated device. Using innovative
vibrating haptics technology, the device provides the tactile feedback consumers
expect from a traditional keypad, providing confirmation they have pressed a
virtual key.
ROKR E8 also marks the debut of the new FastScroll navigaton wheel from
Motorola, a variable-speed touch control that lets consumers easily scroll
through all of the contents stored on the device. With a gentle slide of the
thumb, the wheel quickly scrolls through your music (music mode), contacts
(phone mode), calendar (phone mode), or multimedia (imaging mode) content.
Information is easily viewed on the landscape 2.0” QVGA display.

In music mode, ROKR E8 delivers great sound through a three-dimensional stereo
feature that enhances two-channel audio and an on-board equalizer. Music can be
enjoyed on the built-in speaker, with a compatible Bluetooth® enabled stereo
headset¹, or through a wired headset plugged into the 3.5mm jack.

ROKR E8 also helps consumers discover new music with a built-in FM radio and
support for Song ID2 . Song ID2 is a great feature that recognizes and displays
tune information. Users only need to point the phone at the source of a nice
tune and at the simple click of a button, the phone analyses and displays the
song title, artist and even the album art. The 2GB internal memory can store up
to 1,500 songs3, and the external memory is expandable up to 4GB with an
optional microSD card. Music transfers quickly with USB 2.0 and is also
compatible with Windows Media Player 11.

In phone mode, ROKR E8 provides outstanding voice quality using Motorola
CrystalTalk™ technology. The powerful device can receive calls while downloading
or playing music, text messaging2, surfing the Web2 or taking pictures. Quality
construction and materials help make ROKR E8 durable and reliable, and a high
gloss front, aluminum soft touch back, spun metal side keys and engraved banding
offer the modern style expected from Motorola.

"Of all the regions in the world, Asia is the acknowledged leader in mobile
music,” said Chapman-Banks. "Motorola crafted E8 to deliver a mobile experience
that matches the driving rhythm of the Asian lifestyle."

Motorola EQ3, EQ5 and EQ7: Mobile Speakers for Music and Calls
Music is great when you’re alone, but it really comes alive when you share it.
That is why Motorola created the EQ3, EQ5 and EQ7 portable speakers.

The EQ3 is a lightweight compact foldable speaker, a perfect sound companion for
mobile music devices with a universal 3.5mm jack. Powered by four AAA batteries
(included), the EQ3 gets the party going for up to 12 hours.

The EQ5 and EQ7 wireless speakers not only let you take the party with you, but
also let you use your handset as a speakerphone with an ease and quality you
have never imagined. With rich, stereo sound and elegant style, both portable
speakers can easily connect with almost any MP3 player, PC or mobile phone via a
wired 3.5 mm jack or through wireless Bluetooth technology (including A2DP
Bluetooth profile).

The Motorola EQ5 Portable Wireless Speaker is a great-looking, go-anywhere
pocket-sized device with a convenient kickstand for standing upright and a
rechargeable battery4 to play music or take calls with wireless freedom.

The Motorola EQ7 Wireless Hi-Fi Stereo Speaker is a state-of-the-art sound
system that includes cutting-edge audio technology by JBL®. The high-end stereo
speakers provide deep rich bass and smooth response, making even the most
dynamic of songs sound clean and robust. The speakers also include a built-in
microphone and integrated controls that make it easy to switch between music and
speakerphone mode with the touch of a button. When you and your friends are
ready to rock, EQ7 pumps up the volume.

The ROKR E8, EQ3, EQ5 and EQ7 are available across all major retail stores
across East Asia. Please contact your local Motorola media representative for
exact store location and pricing details.

VR-Zone is a leading online technology news publication reporting on bleeding edge trends in PC and mobile gadgets, with in-depth reviews and commentaries.

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