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Microsoft defends the $499 price for the Xbox One

Lets face it, the XBone has taken a lot of criticism since its official reveal in May and pretty much all of it has been deserved. Well, Microsoft is now claiming that $500 is good value for what you’re getting. What a surprise.

Microsoft Xbox One

Microsoft looks like they are continuing their damage control world-tour for the Xbox One. They are now tackling the complaint of the very high price point that the system is being offered at. Don Mattrick is claiming that it is good value and in fact less than what “some” analysts were expecting, which I’m not sure justifies anything really. Mattrick was quoted saying the following in defense of the high price.

“We’re over-delivering value against other choices I think consumers can get. Any modern product these days you look at it [and] $499 isn’t a ridiculous price point.

We’re delivering thousands of dollars of value to people, so I think they’re going to love it when they use it. We’re really making the living room your centre of fun for your family,”

I’m not sure where they get the idea that they’re overdelivering considering their biggest competition in the Playstation 4 is offering a system with notably better specifications at a price point that is $100 less and are even including goodies inside the box that Microsoft isn’t, such as a headset. It’s no surprise that the thing adding to the cost for Microsoft is the Kinect sensor, but it’s amusing watching them jump through hoops to justify why it’s worthwhile.

Now I won’t claim to be a fortune teller or an expert on the subject, but when you’ve been attempting to defend your console every single day since its reveal, there’s a chance that the problem isn’t with people and their perceptions, or their internet connections, or whatever else is the hot topic of the day. It would be nice if Microsoft just said what they were thinking when they are arguing their side of things, and that is to just deal with it.

As for the pricing, let the consumers decide that upon release, but there isn’t a bubble in the world you can live in today where $500 isn’t steep.

Source: Bloomberg TV Via: CVG

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