Micromax may still be short of Samsung’s Indian smartphone market share, but when it comes to branding strategies and product portfolios, the Canvas makers have certainly learned a trick or two from their Korea-based rivals.
For instance, Micromax appears to have mastered the “put many eggs in as many baskets as possible” technique, churning out device after device after device, with the risk of blurring the lines between entry-level, mid-range and high-end and diluting their on-the-rise brand.
It was only three months or so ago that the Canvas 4 saw daylight as the company’s latest spearhead, yet a Canvas Doodle 2 that in many ways upped the ante launched near the end of August. And now a Canvas Magnus has been put up for grabs without much fanfare, with the Canvas Turbo waiting around the corner.
Confused already? I know I am, though the newly released Magnus is not quite the most sophisticated product in Micromax’s line-up, being more of a price-conscious mid-ranger.
Available via Snapdeal for around $240 (Rs. 14,999), the 5-incher also known as A117 highly resembles the Canvas HD (aka A116). The IPS display boasts the same 720p resolution, there’s an equally as underwhelming 2,000 mAh battery beneath the hood, plus meager 4 GB on-board storage and 1 gig of RAM.
Yet the exterior is a little more refined, with a thinner 9 mm profile, the quad-core MediaTek CPU has been upgraded to 1.5 GHz and the dual cameras are much more impressive, with 12 and 5 MP sensors. Overall, this is clearly no game-changer, but at 240 bucks, it’s quite the bargain.
Meanwhile, the Canvas Turbo is not fully ready to break cover, but a new pic has surfaced, with the phone’s freshly appointed ambassador, Hugh Jackman (!!!), showing off its sexy curves and wasp waist.
It’s now a near certainty the Turbo will make use of a 5-inch Full HD screen (a first for Micromax) while packing a generous 32 GB of internal memory and running Android 4.2 Jelly Bean out the box. Sadly, the big guy won’t be a powerhouse all the way, having a fairly modest 1.5 GHz MediaTek processor at its core and 1 GB RAM.
Oh, well, maybe Hugh can sing us a song, do a little dance and make it all better. Right, girls?