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Lenovo launches “Innovation” campaign; unveils ThinkPads with Nvidia Optimus technology


To commemorate Lenovo’s ThinkPad 18th anniversary, the PC maker has launched an Innovation campaign across ASEAN. On top of that, Lenovo also recently announced their new ThinkPads T410, T410s and T510 with Nvidia Optimus technology.

SINGAPORE – November 1, 2010: Lenovo has launched the Innovation Campaign across the ASEAN region in conjunction with the 18th anniversary of the ThinkPad brand and the 60 millionth ThinkPad sold in this month.

To kick off the Innovation Campaign across ASEAN, the company is launching a special website ‘Thinking Never Stops’ (http://www.thinkingneverstops.com/) that will go live on 15 November, hosting resources and solutions specific to enterprise needs.      
In Singapore, Lenovo also announced the new ThinkPads T410, T410s and T510 laptops with elevated graphics performance by adding NVIDIA Optimus technology.
Faster, smarter and built for business
From the website ‘Thinking Never Stops’ (http://www.thinkingneverstops.com/), users will have easy access to case studies and white papers on how Think products powered by Intel Core processor family processors have helped businesses around the world solve their own unique technology challenges. Furthermore, users can also interact with other users in the site forums and catch up on the latest Think news and offers.   
Killer Graphics Performance Plus Extreme Battery Life
NVIDIA Optimus technology helps make graphics automatic, instantaneous and seamless. Users no longer have to manually force switching to reduce performance and save battery life. By switching automatically between high performance and energy saving graphics, ThinkPad laptops with Optimus achieve up to 33 percent longer battery life over discrete only mode.  
Pricing and Availability
The ThinkPad T410, T410s and T510 laptops with NVIDIA Optimus technology are available immediately through business partners and www.lenovo.com/sg. Pricing begins at approximately S$2,599 for the T410 and T510 and S$3,299 for the T410s.

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