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iPad Air lead Apple’s tablet sales last quarter

This according to a new survey conducted by Consumer Intelligence Research Partners.


In less than a week Apple is going to reveal earnings from last quarter, analysts expect iPhone sales to have surged by as much as 16 percent, they also expect the company to post record revenue. Ahead of the official results, the latest CIRP survey sheds light on the performance of the new iPads in the previous quarter. The new tablets seem to have performed very well, given the fact that they were released in November.

According to the survey, the iPad Air accounted for 41 percent of all tablet purchases in the quarter ending December 2013, trailing in second place is the original iPad mini with 25 percent. Retina iPad mini, launched alongside the iPad Air but released to the market a fortnight later, was only able to generate 16 percent of the company’s tablet sales in the previous quarter. The long outdated iPad 2 brings up the rear with 5 percent, while the iPad with Retina display takes 13 percent.

Apple is going to reveal how many iPads it managed to sell in the previous quarter during its earnings call, but it won’t exactly break those numbers down for each particular model. Just like its expected to report unit sales of iPhones topping 50 million, the company will provide a similar figure for its tablets. It goes without saying that Apple’s new tablets have been very well received, and the company really did have an “iPad Christmas” as CEO Tim Cook had predicted.

Source: Fortune

Adrian Fonseca
Adrian Fonseca keeps a close eye on all Apple news, rumors, leaks and developments. In his spare time, he likes to read books.

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