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Intel Replace Rebates w/ Price Cuts

In a move that has been widely welcomed by resellers, chip giant Intel has canned its global Intel Channel Rebate (ICR) programme. From 21 August, rebates will be replaced by price cuts for accredited distributors selling boxed products, according to the vendor. One Intel distributor suggested the move was at least in part a response to AMD’s launch of new, cheaper products such as Sempron, due to ship next month. Intel could not comment on future pricing, but would balance CPU prices with the phasing out of the rebate. It was a worldwide decision to drop ICR. This simplifies the paperwork, accounting and transactions involved on all sides.

In a move that has been widely welcomed by resellers, chip giant Intel has canned its global Intel Channel Rebate (ICR) programme. From 21 August, rebates will be replaced by price cuts for accredited distributors selling boxed products, according to the vendor. One Intel distributor suggested the move was at least in part a response to AMD’s launch of new, cheaper products such as Sempron, due to ship next month. Intel could not comment on future pricing, but would balance CPU prices with the phasing out of the rebate. It was a worldwide decision to drop ICR. This simplifies the paperwork, accounting and transactions involved on all sides.

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