BGR is reporting that AT&T is discontinuing the HTC First. Sales clearly haven't gone well given the significant price drop that occurred quickly after launch. AT&T claims it's just a regular promo, but we have our doubts.
BGR is claiming that they have trusted sources who have informed them that the HTC First, the first phone to launch with Facebook Home, is being discontinued. Although unconfirmed, it isn’t hard to believe that this would be possible, especially given the recent price drop from AT&T that took the device from $99 to $0.99 on a two-year contract.
The HTC First was well received by critics, due to its desirable size, robust build quality, understated design, and great screen. Unfortunately, the headline was never the device itself, but rather the software that the device had pre-installed. The Facebook Home launcher has been getting hammered in reviews on the Play Store, and although it has been commended for being well designed, a common question that kept creeping up was whether or not this was something people were willing to have on their phones to replace the user experience that they are already used to, and likely enjoy.
This can be considered a very high-profile misfire by the social media giant considering how much they have invested in not only the development, but for the marketing as well, which included a commercial featuring Mark Zuckerberg himself.
BGR reports that after declining to comment at first, AT&T has replied with what looks to be a standard statement. “As mentioned previously, we do pricing promotions all the time and have made no decisions on future plans.”
It’s hard to tell whether they are telling the truth or not, but there are a many signs that perhaps Facebook Home isn’t the success that Zuckerberg could have hoped for. It’s hard to imagine the company giving up on it anytime soon though, despite the apparent lack of success for the HTC First. We’ll have to stay tuned for further developments.