A new report out of Taiwan claims Asus is planning to introduce its next-generation ZenFone 4 series smartphones in May this year. The info reportedly comes from Asus supply chain sources in Taiwan.
While exact specs still remain a mystery for the most part, the report does say that the new ZenFone 4 family will offer superior hardware specs compared to the ZenFone 3 lineup, along with a higher ASP. Asus managed to ship around 17.5 million ZenFone series smartphones in 2016, down from 20.5 million units sold in 2015. That’s a drop of around 14.6% year-on-year. The Asus smartphone business unit was operating in the red for pretty much the whole year, except for the fourth quarter, where it managed to make some profits. However, for the whole year, the unit posted a loss as the profits were not high enough to make up for the losses incurred in the previous three quarters.
Sources believe the company should be able to ramp up sales this year, thanks to the launch of new devices such as the ZenFone 3 Zoom in Q1, and the ZenFone AR and ZenFone 4 series in Q2. With higher shipments, the company should be able to boost earnings as well this year.
As we mentioned earlier, there isn’t much info available yet regarding the ZenFone 4 series devices. All that we know so far is that one of the devices is going to feature a 5.2-inch sized display and a hefty 4850mAh capacity battery inside.