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Facebook kills its email service

Launched back in November 2010, the @facebook.com email service didn’t exactly take off.

Facebook mobile

Did you know that you have an email address on Facebook’s domain? Probably not, and that’s why the social media giant is looking to shut the service down.

“It seems wrong that an email message from your best friend gets sandwiched between a bill and a bank statement,” Facebook wrote in the blog post announcing the launch of its new service. It was the aim of the world’s largest social network to provide users with one comprehensive inbox from which they could not only keep up with their Facebook messages, but with essential email as well. It hasn’t worked out, partly because the user interface wasn’t friendly enough and the fact that Facebook messages were always prioritized over email. The service didn’t even support subject lines or CC/BCC, which is reason enough why it never appealed so much to users.

As a result, from now on all email sent to a user’s @facebook.com address will automatically be forwarded to the primary email that Facebook has on file, the forwarding feature is on by default but users have the option to turn it off. Those who don’t have a primary email addresses associated with their account on Facebook won’t receive forwarded emails from their @facebook.com address. This basically means that Facebook is killing the service, and a spokesperson for the company confirmed to The Verge that “most people have not been using their @facebook.com address,” apart from reiterating the fact that its the end of the line for this service.

Ever since it was launched over three years ago, Facebook hasn’t updated this service in any major way, and has not even addressed any of the major user pain points. There’s a slight caveat with this latest update though, Facebook is effectively providing anyone a way to reach any user’s primary email account by automatically forwarding emails to it. While the @facebook.com address is only displayed to friends, finding a user’s address isn’t that hard actually, pasting their profile URL before the @ symbol does the trick. The best way to tackle this is to turn forwarding off and forget that Facebook ever had an email service.

Source: BBC News

Adrian Fonseca
Adrian Fonseca keeps a close eye on all Apple news, rumors, leaks and developments. In his spare time, he likes to read books.

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