We often joke that Dyson only makes products that suck or blow, but jokes aside the British company has always developed high-tech, revolutionary devices that have transformed the product segment they’ve entered – from the cyclonic seperation technology in their handheld vacuum cleaners to the compact digital motor in their Supersonic hair dryers.
Dyson CEO Sir James Dyson has now set his sights back on an old dream of his and has officially announced that Dyson will design and produce an electric vehicle by 2020, and while many may scoff at his ambition to go from hairdryers to electric vehicles, the he’s serious enough to put USD$2.7 billon of his own money on a research and development project.
Now this isn’t a big leap as you might think. Dyson has over the years spent hundreds of millions in research and development – in fact he was in Singapore in February 2017 to open a USD450 million Global Technology Centre of Excellence.
The two key ‘ingredients’ to electric vehicles are batteries and electric motors, and Dyson are well known for their high efficiency lightweight motors electric motors – the digital motor in their V8 handheld vacuum cleaner spins at an amazing 110,000 RPM. Over the last few years Dyson has also invested in solid state battery research.
In fact, according to James Dyson’s internal email to all Dyson employees the company was already working on an all-electric vehicle for more than two years with a team now numbering over 400 strong at Dyson’s UK headquarters in Malmesbury. The company recently acquired a disused airbase to create a massive technology campus.