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Dell Launches Alienware Concept Store, Unveils New Laptops

Marking its fifth anniversary with the Dell family, the company unveils the first-ever Alienware Concept Store in Southeast Asia and that is in sunny Singapore. 

Regular patrons who goes Suntec City often will notice a total change in the former Dell outlet on the second floor.

"Alienware became part of the Dell family five years ago and ever since it has gone by leaps and bounds. We are trying to build a ecosystem , a very immersive environment. This brand is going to be very relevant to gamers going forward and what it stands for", said Deepak Wagh, general manager, consumer and small business of Dell Singapore who had graced the opening of the Alienware Concept Store.

very lovely interiors

As part of the celebrations for its fifth anniversary with Dell, Alienware will be hosting a roadshow event at Suntec City Mall on 29 April – 1 May. Some of the highlights of the event include:

  • Season One Qualifiers of League of Legends (LoL) gaming tournament, partnership with Garena
  • Charity Auction, hosted by Class 95 deejays Glenn Ong and Vernetta Lopez. All proceeds will be donated to "Operation Smile"
  • Face-off gaming challenge with gaming blogger Sheylara
  • Promotions with Alienware products

The Alienware Concept Store is located at Suntec City Mall at the folliwng address:

Suntec City Mall3 Temasek Boulevard#02-101C/D (Tower 5)

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