MSRP: US$274.99 (NewEgg) / SGD$419 (Cybermind)
A quick check showed that the ASUS P8Z77-V Deluxe is one of the most expensive Z77 motherboard on the market. At the time of publication its direct competitors feature set wise are the Gigabyte GA-Z77X-UD5H-WB (US$209.99) and ASRock Z77 Fata1ty Professional (US$229.99, no BT4.0 but has more SATA), with MSI's GD80 and ASRock's Extreme9 Z77 variants coming up soon. Then theres also ASUS's own unreleased P8Z77-V Premium (Quad PCIe x16, Thunderbolt, 32GB mSATA) and ROG Maximus V Formula/Extreme madcap enthusiasts offerings to come. If you're looking for value and don't need the extra Bluetooth 4.0 connectivity/dual LAN shebang, go for the US$209 ROG Maximus V GENE (mATX), which we feel is the one of the bargains of the century.
Pricing issues aside, this does not stop the ASUS P8Z77-V Deluxe from being an excellent all-rounder, exhibiting very strong memory and storage performance against the competition. PCB components and layout is sensible.The UEFI BIOS is refined and human being friendly, and the software tools are very usable as well. As an overclocker, you can be assured that the board can maximize your CPU and memory experimentations without the chance of seeing smoke (assuming you didn't do anything exceedingly stupid).
In short, there is nothing to stop it from being deemed a Lexus… if you decide to spend top dollar for this board.