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ASUS Eee PC Launch @ SITEX 2007

1st December 2007 marks the launch of the long-awaited ASUS Eee PC in Singapore. The launch was held at Singapore Expo, outside Hall 5, drawing a large crowd to the event. It was a great success, with all stocks brought in for the event wiped clean and there were still many others who went home without an Eee PC.

December 1, 2007 marks the launch of the long-awaited ASUS Eee PC in Singapore. The event was held at Singapore Expo, outside Hall 5 from 11am to 4pm.

Only limited quantities of the ASUS Eee PC, in both black and white colours, were available. It was sold at a very attractive price of $ 598 (incl. GST) for either colour, with the option of upgrading to Microsoft Windows XP Home Edition OEM for $ 99, and also the option to purchase Microsoft Office 2007 Home & Student Edition OEM for $ 199. A free Maxtor OneTouch 4 Mini 80GB 2.5-inch external hard disk was given to those who bought both options together with their Eee PC.

Response at the event was overwhelming, resulting in about 200 people returning home empty-handed as they were unable to get stock which was grabbed by others who were there earlier, with some arriving way before the event started.

ASUS Press Release
Singapore, 28th November 2007

In bringing people together and connecting us to an inexhaustible resource of information, resources, and services, nothing comes close to the power of the computer and the Internet in empowering the individual. Yet, these benefits were not universally available in the past, mainly because many people found computers to be highly complex and difficult to use. For its rugged build, and unrivalled ease of use, the ASUS Eee PC shatters all former barriers of access, putting the immense resource of the Internet within the reach of everyone. By mere point-and-click, it is changing the way we work, live and play.

Essentially, the Eee PC is a highly portable notebook computer with a difference, to make a difference: it is more compact than most notebooks; eschewing hard drive for flash storage, it is more lightweight and rugged; and industry-standard connectivity, it is also low-cost.

Eee PC – A Name to Remember

The name Eee PC, according to Jonney Shih, ASUS CEO, comprises of three “easy” concepts: “Easy to learn, Easy to play and Easy to work.” Shih also commented that while ASUS is constantly pushing back the boundaries of engineering, it is also adept when it comes to marketing names. “You all know the Wii, now here is the Eee,” he said, likening it to the popular Nintendo Wii game console, which allows even beginners to pick up and play in a matter of minutes.

“In a world where we’re more reliant on digital technology than ever, Intel is helping to bring technology and all its benefits to the next billion people. Intel, in collaboration with local leaders, is working to develop PCs to help people gain access and skills in Internet and communication technology”, said Patrick Liew, Singapore country manager, Intel Technology Asia. “Working together with Asus and the Intel World Ahead Program, we are looking at connecting more communities with the Eee PC and reach out to new users who otherwise would not have purchased one.”

“With relevant technology that is locally accessible, opportunities for sustained social and economic opportunity are greatly improved. The combination of the Asus Eee PC with Microsoft software will provide the optimal experience for customer user groups seeking to innovate to their full potential”, said Benjamin Naden, Windows Client Group Manager, Microsoft Singapore Pte Ltd. “We are very excited to be partnering with Asus globally on Eee PC.”

ASUS Singapore will be launching the Eee PC on the 1st Dec at the Singapore Expo, outside Hall 5 from 11am – 4pm with limited units on sale. Join us at the product launch of the long awaited ASUS Eee PC!

Here are some features of the Eee PC.

Excellent on-the-go

– 7-inch compact design that tips the scales at only 0.92kg for true mobility
– Durable, shock-proof solid-state disk design

Excellent Internet Experience

– Rich network and wireless connectivity

Excellent to work, play and learn

– Quick launcher and one click intuitive interface
– Graphic User Interface (GUI) and voice command for simplicity and ease-of-use
– Over 40 built-in applications for learning, work and play

Let us take a look at its specifications.

Processor  Intel Celeron-M ULV 353 900MHz
Chipset  Mobile Intel 915GM Express
Memory  512MB DDR2 (Upgradable to 2GB)
Audio  High-definition audio codec
Video  Intel Graphics Media Accelerator 900
Wireless  Atheros 802.11b/g
LAN  Attansic 10/100Mbps
Storage  4GB solid-state disk
Camera  300k pixels with built-in microphone
Battery  4-cell 5200mAh
Ports  VGA out, audio in/out, 3x USB 2.0, card reader (MMC/SD/SDHC/MS)
Dimensions  9 x 6.5 x 1 (in inches), 0.92kg

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