Cupertino’s iBeacon technology will be put to use in one of the biggest gadget events in the world.


The Consumer Electronics Association announced today that CES 2014 attendees will be able to participate in the first promotional iBeacon scavenger hunt, they’ll explore the event and will be give a special prize. For each iBeacon they encounter, attendees will be given a badge and they will be encouraged by the CES Mobile App on iOS and Android to explore all areas of the show through the scavenger hunt. The first three players that are able to collect all of the iBeacon badges will receive prizes that include fitness bands, tablets and more.

iBeacons were introduced last year at Apple’s annual Worldwide Developers Conference. Basically they’re low-energy transmitters that are able to interact with iOS devices through Bluetooth LE. When within 100 feet of a device, physical beacons are able to send notifications to iOS devices, thus offering a variety of location based information such as maps, product information and more.

The technology was first implemented in Apple retail stores, through which customers present in store are provided additional information about the company’s products provided that they have the Apple Store app installed on their iOS device. iBeacons are also being used as part of a collaboration between Macy’s and Shopkick, they have been installed in a cafe to provide Newsstand publications on site. The International Consumer Electronics Show runs from January 7-10, 2014 in Las Vegas.

Source: Businesswire