Apple has a colour fetish. Don’t believe me? Look at the history of their iPhone releases. The first iPhone, released in 2007, had a single version in a black-and-silver finish. Its second iteration, the iPhone 3G of 2008 was made available in a black and white finish, which was carried on to the iPhone 4 and 4s which sported a markedly different chassis.
The iPhone 5 and 5s, visually similar to the iPhone 4, was differentiated with an addition gold option.
From here, an explosion of colour options shook the Apple world: rose gold, followed by space grey, and then jet black.
In a report by TF International Securities Analyst Ming Chi-Kuo, the reputable source delineated his projections for Apple’s 2018 line-up, in addition to expected sales figures for the year. In the report, outlined two possible differently sized variants that are both iPhone X-styled: a USD1,000, 6.5-inch, dual-sim OLED iPhone priced similarly to the 2018 iPhone X, and a smaller 6.1-inch LCD device that is priced at around USD700.
The larger 6.5-inch variant is expected to come in a gold version in addition to the black and white found on the existing iPhone X, while the entry-level 6.1-inch LCD iPhone will come in an exciting “grey, white, blue, red and orange”.
A render by 9to5Mac visualises these possibilities, though the smaller 6.1-inch LCD iPhone is expected to sport a single-camera shooter.
This is not the first time Apple has used a wide colour offering to spice up a lower-tier offering. We saw a myriad of offerings on the budget line of iPhone 5C phones. While a leak from the US Federal Communications Commission (FCC) showed the gold version of the larger 6.5-inch iPhone, it remains unclear if the cheaper (and smaller) 6.1-inch version would maintain the iPhone X’s all metal-and-glass construction.
Projected to be competitively priced at USD700, the smaller phone is expected to take over from the iPhone 8 as the run-of-the-mill iPhone variant. Despite this, it is expected to also sport a refreshed version of the iPhone X’s FaceID unlock feature.
Both sizes of iPhones notably sport larger screens than the iPhone X, which only had a 5.8-inch display. With notched competitors offering larger screens, and truly bezel-less phones emerging with a strong showing, Apple’s next move seems to be giving more screen real estate, and offering a little more (coloured) variety.
Kuo expects the competitively-priced 6.1-inch variant to account for about 55% of gross sales, with spikes of demand from early adopters for the higher-tier OLED 5.8-inch and 6.5-inch iPhone variants.