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Apple knew its Maps app stunk prior to launch

Head hunting Google Maps employees will certainly help out Apple somewhat in the development of their own GIS, but if Apple’s management doesn’t heed the developer’s warnings about faulty feature, then it doesn’t matter if Apple keeps hiring more people to work on the iOS6 Maps app.

(Distorted view of the Brooklyn Bridge in iOS6 Maps | Image: washingtonpost)

Recently, a few iOS developers stepped forward and admitted that Apple’s Maps app had problems which needed to be addressed before it should have been launched.  Not one, but six anonymous iOS developers claimed that they filed bug reports along with other warnings to Apple’s management regarding the faulty features in the Maps app. 

"I posted at least one doomsayer rant after each (developer) beta, and I wasn't alone. The mood amongst the developers seemed to be that the maps were so shockingly bad that reporting individual problems was futile. What was needed wasn't so much an interface for reporting a single point as incorrect, but for selecting an entire region and saying 'all of this — it's wrong,” an iOS developer was quoted as saying on phonearena.

Apple was well aware that its Maps app was an unpolished product, yet the managements went ahead and launched it anyway.  Tim Cook, Apple’s CEO, apologized for Apple’s Maps app mishap, but that alone doesn’t solve anything. 

Many were content with Google’s Maps app prior to its replacement when iOS6 was launched.  Despite the problems that Apple’s Maps app has, iPhone 5 are still being picked off the shelves faster than they can be placed back on.  One can only imagine, however, that if Apple had launched a product without any major issues, that the iPhone 5 would have been an even hotter commodity— more so than it is now.

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